Who is Dozen Research?
Dozen Research was founded by Jim Shook, a former marketing agency owner and CMO who has worked with over 70 companies on growth. Previous clients include:
We help business leaders make more confident go-to-market decisions
using customer interviews and surveys.
Let's discuss how we can help you improve your marketing and sales performance
with primary research.
When launching new products and services
.png)
When scaling growth efforts and doing strategic planning
Marketing and go-to-market leaders
Founders and CEOs
.png)
Agencies and consultants
What are the biggest problems and frustrations of my target audience?
Who influences my target audience?
Where is my target audience online?
What should my offering be and at what price?
What should my branding and design communicate?
What copy and content will resonate most?
Dozen Research was founded by Jim Shook, a former marketing agency owner and CMO who has worked with over 70 companies on growth. Previous clients include:
We will work with you to design a research plan that works for you. Our most common engagement has three components - a research workshop, surveys and interviews, and then a growth planning workshop based on our findings.
Part 1
Understand our clients' business and develop research plan
Part 2
Recruitment of participants and conduct research
Part 3
Analysis and presentation!
"Hi Jim, The team is buzzing with energy and thinking through ways to apply the findings and frameworks you shared. From my point of view, here is what I found most valuable about the process and output:
Validation of hypotheses using multiple research methods. While we had ideas of who our customers and others similar to them were like, the “outside in" research that you did was invaluable to help us understand which of those findings applied to a wider group of people who had never heard of us.
Confidence. Even though many of the hypotheses we came in with from “inside out” research were supported by “outside in” research, we previously lacked confidence and questioned what we knew. We raised questions about whether what we saw internally would apply to the outside world (e.g., what if in the outside world, we appealed to retired people?). Having this new set of data lets us be confident that what we have seen is real and to feel confident in using it to guide go-to-market decisions.
Market sizing! We heard things along the lines of “Ok so these people like the product. But how many of these people can there possibly be?”. Being able to reference estimates in response would have been very valuable. In addition, seeing that people in the widest concentric circle are still quite enthusiastic and willing to pay for something like our tool gives us confidence in (long-term) pursuing this wider market.
Applying research to create a marketing strategy. This is a missing skillset in our current team. Seeing how you took the research and put it into practice to build out a framework not only gives us an idea of how to do this going forward, but gives us a starting point to start creating and adapting the materials we have for different audiences. Thank you!
Non-surprise-surprises. There are things that have been coming up as ideas from our team that seemed risky – e.g., adding a focus on video or trying out TikTok. Seeing these ideas come out in the data (e.g., how much people consume and resonate with video content) makes the ideas much less risky to pursue."
We look forward to helping you make more confident go-to-market decisions. Talk soon!
.png)